![]() The move follows a 28-month campaign, launched in September 2012, by a woman who asked the paper’s editor to “stop conditioning your readers to view women as sex objects”. “Aren’t beautiful young women more attractive in at least some fashionable clothes? Your opinions please.” He then went on to solicit views about the daily feature among Twitter users. In the same series of tweets Murdoch hinted at the change that is expected to be introduced, saying “Brit feminists bang on forever about … never buy paper” before adding: “I think old-fashioned but readers seem to disagree.” Sun proprietor Rupert Murdoch made his first negative comments about in February 2014 and then gave a stronger hint in September when he tweeted that he thought its daily diet of topless pictures was “old-fashioned”. The Sun’s Irish edition dropped topless pictures in August 2013, with Dublin-based editor Paul Clarkson citing “cultural differences”. However, internally the company is thought to have been considering its options for and appears to have been edging towards this decision for some time. ![]() Publisher News UK has previously publicly argued, in the face of mounting opposition from critics including the No More campaign, that the feature remains popular with its readers and those who want rid of it do not buy the paper. The change may be reversed, it is understood, if it results in a noticeable Sun sales decline. ![]() Topless models were introduced by the Sun in 1970, less than a year after Rupert Murdoch bought the title. Today’s page 3 with a link to where you can see today’s picture online.
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